Health Belief Model
HBM and Smoking
HBM can be used for smoking cessation by focusing the message on overcoming perceived barriers towards quitting and the benefits of quitting.
According to HBM, smokers are more likely to quit if they:
Believe they could get a smoking-related disease and this worries them.
Believe they can make an honest attempt at quitting smoking.
Believe the benefits of quitting outweigh the benefits of continuing to smoke.
Know of someone who has had health problems as a result of smoking.
young people fell unsusceptible to long-term health effects of smoking. In terms of secondhand smoke, susceptibility is an even bigger
issue because not only smokers but also non-smokers are exposed.
smoking has severe health consequences. It's the number one preventable cause of death in the United States, it causes lung and other
cancers, heart disease, emphysema and other deadly diseases.
Perceived benefits of smoking:
weight control, tension management, looking cool among peers, fitting in with peers, esp. who smoke.
Perceived benefits of not smoking:
better health, money saved, social acceptance by non-smokers.
Perceived barriers to quitting:
addiction, social barriers (friends/spouse smoke), habit, presence of everyday triggers.
Cues to action for quitting:
quit-smoking kit, quit-smoking advice from doctor.
belief in the ability to quit smoking is key for trying to quit and for short-term or in some cases long-term success.
SOURCE: American Cancer Society: Guide to Quitting Smoking.